b The Change

Overview

Lately, skincare has picked up significantly, with almost everyone talking about it. However, very few are discussing it correctly, resulting in a crowded space filled with a lot of information, but very little authenticity and too much chaos. Dr. Bansri Mahadevia, a gold-medalist dermatologist from Ahmedabad, recognized this challenge and wanted to create a unique brand identity for her clinic, “b The Change Clinic.” She aimed to stand out by building a brand that felt personal, engaging, and honest.

In search of GLOW!

b The Change Clinic, founded by Dr. Bansri Mahadevia, offers a holistic approach to well-being, combining advanced technology with personalized care. The clinic provides a range of signature medifacials, including Hydra Facial, Blue Laser, and Fire Ice, designed to rejuvenate and renew the skin. Their state-of-the-art Diode Laser Hair Removal technology ensures precision and effectiveness, offering a virtually painless experience.

In addition to skincare, b The Change Clinic specializes in transformative hair restoration treatments using the latest GFG PRP (Growth Factor Generator Platelet-Rich Plasma) therapy, helping patients regain confidence with stronger, fuller hair. The clinic also features ACCURE, Gujarat’s first acne and scarring treatment, delivering remarkable results for clearer, smoother skin.

Despite these advanced services, the clinic faced the challenge of distinguishing itself in a saturated market and creating a digital presence that felt personal and authentic.

The need to Rejuvenate

The primary objective was to create a brand identity for Dr. Bansri’s clinic, encompassing logo design, stationery, and a cohesive visual language. Additionally, we aimed to manage her social media presence to enhance visibility, engage with the audience, and establish her as an influential voice in dermatology and cosmetology.

The Role of Travrse Media

Cleanse: Creating the Brand Identity

The logo design process began with the idea of integrating elements personal to Dr. Bansri. We incorporated the initial ‘b’ for Bansri and a Tulsi leaf, symbolizing her sister Tulsi Mahadevia. This unique blend of personal touch and professional identity set the foundation for the clinic’s brand.

Moisturize: Designing Stationery

Travrse Media extended this visual language across various brand materials, including letterheads, files, and other stationery. This ensured a consistent and professional appearance, reinforcing the clinic’s identity at every touchpoint.

Exfoliate: Developing the Content Strategy

To bring the brand to life on social media platforms like Instagram and Facebook, we launched a series called “Skin in the Game.” This series featured informative and engaging videos shot and edited by  team Travrse Media, covering a range of skincare topics. The content was designed to be honest, engaging, and non-salesy, aligning with Dr. Bansri’s vision for her online presence.

The Aftermath

1. Amazing Traction

The content we generated for Dr. Bansri’s social media gained significant traction. Her videos and Instagram reels resonated with the audience, leading to increased visibility and engagement.

2. Client Satisfaction

Travrse Media’s collaborative approach and the quality of work resulted in high client satisfaction. Dr. Bansri appreciated the authenticity and uniqueness of the content, which stayed true to her vision.

3. Increased Visibility

The consistent and strategic content helped boost Dr. Bansri’s visibility. Her social media presence grew, establishing her as a notable influencer in the dermatology and cosmetology space.

4. Audience Engagement

The honest and engaging approach to content creation fostered a strong connection with the audience. This not only increased engagement but also built a loyal community around Dr. Bansri’s clinic.

5. Influencer Recognition

Dr. Bansri’s influence grew beyond social media. She is now recognized as an influencer and frequently invited as a panelist in dermatology and cosmetology forums. Her content continues to go viral, further solidifying her position as a thought leader in her field.