Volkswagen Landmark
Digital Media strategies that turned Volkswagen Landmark into the Torque of the town!
Overview
In today’s digital age, capturing attention in the crowded automotive market requires more than just quality vehicles; it demands a strategic and impactful online presence. Volkswagen Landmark, a leading Volkswagen car dealership, understood this all too well. Amidst the traffic of countless dealerships, they faced a pressing question:
How could they distinguish their offerings and create a memorable digital presence?
AutoMOTIVE
Volkswagen Landmark by Group Landmark, is a prominent name in the automobile industry, known for its extensive network of dealerships and exceptional customer service. As a key partner of Volkswagen, Group Landmark strives to offer the best automotive solutions to its customers, enhancing their driving experiences through innovative and reliable products & services.
The Roadblock
Despite its strong market presence, Volkswagen Landmark faced the challenge of effectively utilizing digital channels to increase brand awareness and engagement. With the launch of new models like the Volkswagen Taigun and Virtus, it was crucial to create a buzz and capture the attention of the potential customers.
The primary goal was to leverage social media platforms to drive awareness, generate leads, and position Group Landmark as a leader in the competitive automobile market.
Role of Travrse Media
Understanding the critical need for a robust digital strategy, Group Landmark partnered with Travrse Media to enhance their online presence. Our role was to develop and execute a comprehensive digital marketing plan that would showcase their brand, promote new vehicle launches, and engage their target audience effectively.
While national agencies focused on developing promotional content and ads for Volkswagen cars and launches, we took on the task of tailoring these assets specifically for Group Landmark. The challenge lay not just in selling Volkswagen cars, but in driving customers to choose Group Landmark as their preferred dealership. Our role was to ensure that Group Landmark stood out as the premier destination for Volkswagen vehicles.
By customizing the promotional material to highlight Group Landmark’s unique offerings, service excellence, and customer-centric approach, we aimed to create a compelling narrative that would resonate with potential customers and drive conversions.
Category
Digital Marketing
Shifting Gears
a) Creating Content Development
Our creative team focused on developing visually appealing and engaging content tailored to resonate with Volkswagen Landmark’s target audience. This included Instagram reels, compelling posts, and informative YouTube videos that highlighted the unique features of the Volkswagen Taigun and Virtus.
Each piece of content was crafted with a fresh approach to reflect the brand’s voice and aesthetics, ensuring a cohesive and compelling digital presence. Content was around: Products, Variants, Accessories, Value-added services, Maintenance packages, On-road assistance, Festivals, Deals & Discounts, Awards & Recognitions, Contests, and more.
The content strategy focused on creating relatable and authentic content that provided value to the audience without coming across as overly promotional. By sharing informative and entertaining content about their audience’s pain points and interests, they fostered trust and loyalty, ultimately driving brand advocacy and sales.
b) Social Media Strategies
We devised a comprehensive social media strategy that included regular posts, stories, and videos across various platforms. By leveraging the dynamic features of Instagram and YouTube, we were able to create a diverse range of content formats that kept the audience engaged and informed.
Our approach emphasized quality, performance, and innovation, aligning with Group Landmark’s brand values.
c) Influencer Marketing
Recognizing the power of influencer marketing, we initiated partnerships with prominent influencers to amplify the reach and engagement of Volkswagen Landmark’s campaigns. For the launch of Taigun and Virtus, we selected influencers who aligned with the brand’s target demographic, ensuring that our campaigns reached out and resonated with the right audience.
Their YouTube videos, Instagram Posts, and Instagram Reels significantly boosted the brand’s visibility and credibility.
Driving Engagement
Our influencer marketing efforts yielded impressive results:
The Mileage
Our collaboration with Group Landmark underscores the strategic approach to social media marketing.
In a span of just one year, we meticulously tailored Volkswagen’s national promotional content to suit the dealership’s unique identity.
While national agencies focused on promoting Volkswagen as a brand, our focus was on driving customers to choose Volkswagen from Landmark. By adapting promotional pieces and creating engaging content, we successfully positioned Volkswagen Landmark as the premier destination for Volkswagen car enthusiasts. This tailored approach not only boosted brand awareness and engagement but also translated into tangible results in terms of increased sales and brand loyalty.
Key Takeaways
1. Consistency is Crucial:
Maintaining a consistent presence on social media platforms helps in building brand recognition and trust among the audience. Volkswagen Landmark’s steady stream of engaging content ensured that their brand remained top-of-mind for potential customers.
2. Uniqueness Sells:
By showcasing the unique features and benefits of Volkswagen cars in a creative and compelling manner, Volkswagen Landmark stood out from the competition. Highlighting the brand’s distinctive attributes helped capture the audience’s attention and differentiate Volkswagen in the market.
3. Understanding your Target Audience:
Volkswagen Landmark’s success can be attributed to their deep understanding of their target audience. By tailoring their content to resonate with the preferences and pain points of their audience, they were able to create a strong connection and drive engagement.
4. Strategic Influencer Selection:
Choosing the right influencers who align with the brand’s values and resonate with the target audience is crucial for the success of influencer marketing campaigns. Volkswagen Landmark’s strategic collaboration with influencers helped amplify their reach and credibility, driving meaningful engagement and conversions.
Struggling to steer your brand through a competitive market?
Unsure if your message is reaching its destination? Let Travrse Media take the wheel and drive your brand to success!